When you go to buy a medication at a pharmacy shop, you may often come across two types of the same drug, one being cheaper (known as generic) and the other one being quite costlier (known as Branded). If both contain the same drug, why the huge differences in their prices? So naturally, you may opt for the cheaper version of the drug. But after you take it for the specified duration, you nevertheless, do not feel any different. Then, you think about trying the branded one, and to your surprise, it shows its action in no time. What may be the reason behind this?
All your questions are perfectly answered in Katherine Eban’s new book, called the ” Bottle of Lies “. Actually, its not just a book, but a decade long collection of evidences, facts, records, conversations, and experiences of people associated closely with one of the biggest Indian Pharma companies of that time – Ranbaxy.
Ranbaxy used to rule the generic drugs market, with an ever increasing portfolio of generics of the most popular branded drugs. It had the biggest market share of generics in USA. But once the FDA started to uncover the deep secrets on which the company’s weak foundation was built on, people all over world were shocked in disbelief.
Enough said, go read the book for yourself!!!! It is an absolute read, and the way Katherine has put together her decade long research, you may not want to take a break from reading the book.
Pharma QuiCkies 